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STRAND MAGAZINE. The first issue of The Strand Magazine. Vol 1, Number 1, January 1891. London: George Newnes, Jan. 1891. The first issue of The Strand Magazine. Sm. 4to., orig. blue-green pictorial wrappers, adverts, 1-112pp., adverts. Two-inch chip out at the bottom of the spine, some staining to upper wrapper, piece out of the rear wrapper, but still a very good copy of the first issue of this important mazgazine.
The Strand Magazine was a monthly British magazine founded by George Newnes, composed of short fiction and general interest articles. It was published in the United Kingdom from January 1891 to March 1950, running to 711 issues, though the first issue was on sale well before Christmas 1890. Its immediate popularity is evidenced by an initial sale of nearly 300,000. Sales increased in the early months, before settling down to a circulation of almost 500,000 copies a month, which lasted well into the 1930s. It was edited by Herbert Greenhough Smith from 1891 to 1930. The popularity of Sherlock Holmes became widespread after first appearing in the magazine in 1891.