New Age Catalogue 4
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BONOMO, Joe. New! Bonomo Beauty Ritual – How to Beautify Your Bust Contour. Featuring the Home Course Techniques created by Joe Bonomo.
(New York: Bonomo Culture Institute, Inc., 1957). “Bonomo Library of Handy Pocket Manuals, No. 13”. 12mo., orig. colour-printed pictorial wrappers, 64pp. Illustrated with photographs and black-and-white illustrations. Some light rubbing to spine and extremities o/w near fine.
In promoting his beauty ritual, the author states: “I am also aware of the self-confidence and poise that is so natural with the woman who has been so endowed with lovely feminine proportions. This woman enters a scene, sure of her physical charm and personal magnetism. She knows that all men find her desirable … exciting … and this knowledge tends to make her mistress of any situation. Every woman longs to see the light of admiration in men's eyes. It is her natural heritage to attract and delight in the attentions of the opposite sex. Without this recognition, she is really only half-alive. … A well-formed bust contour is woman's proudest outward proclamation of her sex. It emphasizes the beauty of all the rest of her body and gives her a sense of poise and serenity.” Joe Bonomo (1901-1978), a former “Mr. Modern Apollo”, was a bodybuilder and fitness enthusiast who built a self-help empire featuring manuals based on health, dieting and “physical culture”.
$85
BONOMO, Joe. New! Bonomo Beauty Ritual – How to Beautify Your Bust Contour. Featuring the Home Course Techniques created by Joe Bonomo. (New York: Bonomo Culture Institute, Inc., 1957). “Bonomo Library of Handy Pocket Manuals, No. 13”. 12mo., orig. colour-printed pictorial wrappers, 64pp. Illustrated with photographs and black-and-white illustrations. Some light rubbing to spine and extremities o/w near fine.
In promoting his beauty ritual, the author states: “I am also aware of the self-confidence and poise that is so natural with the woman who has been so endowed with lovely feminine proportions. This woman enters a scene, sure of her physical charm and personal magnetism. She knows that all men find her desirable … exciting … and this knowledge tends to make her mistress of any situation. Every woman longs to see the light of admiration in men's eyes. It is her natural heritage to attract and delight in the attentions of the opposite sex. Without this recognition, she is really only half-alive. … A well-formed bust contour is woman's proudest outward proclamation of her sex. It emphasizes the beauty of all the rest of her body and gives her a sense of poise and serenity.” Joe Bonomo (1901-1978), a former “Mr. Modern Apollo”, was a bodybuilder and fitness enthusiast who built a self-help empire featuring manuals based on health, dieting and “physical culture”.
$85
